Werk Identity Kit
Two Real, the entertainment couple duo, headline club nights in Sydney with a precedence of creating incredible nights for incredible people. Mixed house, disco and dance genres, the boys create nights made for the experience.
The Brief: create an identity including a logo image style, alternative marks set and content for an emerging LGBTQ+ focused club night in Sydney. The design had to be modern, neon and bright, taking inspiration from GlitterBox and other euro disco/house and dance nights.
A dynamic and textured identity with high impact. Colourful and engaging, this identity takes multiple typeface and form to create a multilayer, complex but simple style. The models used show a clear sensuality and motion. We experimented with stretch and blur to encourage movement in the static ads.
