Valorant Champions Paris
Two Arenas, Five Weeks, Over 50 Branding Brothers Staff.
2000+ Assets, 150+ Touchpoints, 2 Arenas
For Valorant Champions Paris, we led brand management across Accor Arena and Les Arènes, overseeing how the Valorant identity was translated across the full event environment.
Our role covered large-format print, arena screen ribbons, motion graphics inside and outside the venues, merchandise stalls, VIP boxes, press areas, wayfinding and fan-facing installations and so many more. With over 2000 different assets across over 150 touchpoints. Working closely with Riot Games, the wider production team, venues and local suppliers, we kept every touchpoint consistent, technically accurate and aligned with the wider brand system.
Alongside brand management, we were also brought in to support Alana Billingsley’s team as Assistant Art Directors, helping shape creative decisions across the venue experience and resolve challenges as the work moved from concept into production on site. Multiple changes led to overnight and expedited creations and edits.
From artwork delivery and motion production through to supplier coordination, installation and final quality control, we helped create a cohesive arena-wide experience built for live audiences, broadcast and competition with 48 million hours watched across 102 hours of broadcast
