Outvertising Consumer Report
Outvertising created the Consumer Report to understand the shopping behaviour of the LGBTQ+ community, to support brands in advertising inclusively. Our role was to make people pick it up.
Print Materials
Digital Marketing
Art Direction
Infographics, Booklet and Social Assets
The Consumer Report was built and the data was ready, my brief was to design the document and format the data into understandable and clear infographics for the audience of media professionals across the country! I had just three days of studio time.
The result was a 50 page document with filled engaging dynamic elements and brand leading content with identity congruent throughout. Custom iconography, new adaptive uses of type and increased contrast ratios led to more inclusive uses of the Outvertising brand.
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