HP Global Experience
Working with HP’s global Large Format Print team, we developed the creative direction and spatial design system for a series of international exhibition experiences.
Systemising design and functionality
The project covered concept development, key visual thinking, 3D stand design and a broad range of environmental graphics, from welcome points and product zones to sustainability messaging, testimonial walls and application showcases.
The challenge was to make a highly technical product offer feel clear, confident and engaging across a large physical space. The final approach created a flexible visual system that could adapt across different events, formats and regional requirements while remaining recognisably HP.
As the project developed, evolving client requirements challenged parts of the original design approach. Rather than treating those changes as compromises, we reworked the system around the practical needs of the space, product demonstrations and visitor journey.
The resulting solution retained the visual clarity and impact of the initial concept while improving functionality, accessibility and flexibility. This created an environment that worked more effectively for both the brand and the people using it.
